Nascar teams’ media arm targets digital expansion following funding round

RTA Media Holdings has raised an undisclosed sum to grow DTC platform Racing America.
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  • Investment round suggests platform can coexist with new media rights deal
  • Nascar and RTA currently locked in charter discussions

Race Team Alliance (RTA) Media Holdings has raised an undisclosed sum as it seeks to grow its Racing America site.

The Series B round of funding was made by a combination of RTA member teams and other outside investors. The RTA comprises a group of 15 Nascar teams.

Racing America focuses on creating and publishing live and on-demand motorsport content through its website, its over-the-top (OTT) RacingAmerica.TV platform, and the Racing America Channel, a 24/7 FAST streaming service.

This latest investment round suggests the platform will be able to coexist with Nascar’s new US$7.7 billion media rights deal. Indeed, the RTA consulted on the deal with the assistance of Wasserman Media Group.

Currently, Nascar and its teams are locked in discussions around the next charter agreement, with the deadline for negotiations recently extended. Racing America is not owned by Nascar Digital Media, but greater collaboration could form part of any final agreement.

After all, this focus on digital aligns with Nascar’s focus on expansion in the space, with its five-part ‘Full Speed’ docuseries releasing on Netflix on 30th January.

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