US stock car racing's Nascar has agreed an official fantasy sports partnership with PrizePicks.
Contract:
- Nascar signs multi-year agreement
- PrizePicks to gain VIP presence at several marquee events during the 2023 season
Context:
This is PrizePicks’ first multi-year engagement with a major US sports league, but the fantasy sports operator also has partnerships with Major League Soccer’s (MLS) Atlanta United and Major League Baseball’s (MLB) Atlanta Braves.
Comment:
Joe Solosky, Nascar managing director, said: “PrizePicks has consistently shown itself to be a fantasy platform with a loyal fanbase and wide variety of sports offerings. This partnership is an opportunity for both organisations to expand and increase engagement with new and existing fans.”
Coming next:
PrizePicks will first gain a VIP presence at Talladega Superspeedway, with the Geico 500 taking place on 23rd April.