Nascar has struck a deal with Penn National Gaming to make the gambling firm the US stock car racing series’ first authorised betting partner.
The multi-faceted, multi-year deal is Penn National’s first with a professional sports league and will focus on a free-to-play mobile game named Nascar Finish Line, offering users the chance to a win a jackpot of US$50,000 for every race.
Additionally, Nascar and Penn National have extended their original title sponsorship deal for the Hollywood Casino 400 at Kansas Speedway in an agreement that now runs through 2026.
Craig Neeb, Nascar’s executive vice-president of innovation, said: “We’re thrilled to have Penn National on board as our first authorised gaming operator to strengthen our effort to increase fan engagement with a platform perfect for in-play experience.
“Coupled with our landmark deal with Genius Sports in 2019, this partnership also positions Nascar to take advantage of the rapid expansion of legalised sports betting across the country.”
Jennifer Weissmen, Penn National’s chief marketing officer, added: “We look forward to the opportunity to provide Nascar fans multiple outlets for their fandom, including online on a new free-to-play mobile game and at our destination casinos and sportsbooks.”
Nascar has also announced a multi-year extension to its deal with K&N Engineering, furthering the company’s tenure as the series’ official performance filter.
The company will maintain its contingency sponsorship and decal programme within the Nascar Cup Series through 2021 and will evolve its support of grassroots racing by becoming an official partner as well as a contingency sponsor within the ARCA Menards Series.