Nascar’s digital viewership audience up 29% on NBC

US broadcaster also posts 3% increase on linear 2020 Cup Series viewership.

Nascar’s digital viewership audience up 29% on NBC

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  • NBC records 27.3k Average Minute Audience via digital platforms
  • Linear NBC coverage grows to 3.23m viewers over eight 2020 races
  • Average 2.59m viewers tune in across 19-race season on all NBC platforms

US broadcaster NBC has broken digital viewership records for the recently concluded Nascar season, posting a 27,300 per race Average Minute Audience (AMA) throughout the stock car racing series’ 2020 Cup Series, up 29 per cent on the previous campaign.

On linear, NBC’s televised racing coverage grew by three per cent year-on-year (YoY), with an average 3.23 million tuning into Nascar’s eight live races aired on the commercial network.    

According to measurement specialist Nielsen, that represents an increase of 87,000 viewers over the average 3.14 million viewers over seven races shown live on NBC during the 2019 season.

While the network’s TV and digital audience figures saw respective spikes, NBC’s overall combined viewership remained flat on the previous season, with an average 2.59 million watching 19 races across both NBC and its pay-TV NBCSN network.

Those figures, released by Nielson and Adobe Analytics, include the Kansas weeknight race, though exclude viewership during the season’s rain-delayed Nascar Cup Series race in Texas.

NBC’s 2020 Nascar coverage peaked as Chase Elliott secured his first-career Cup Series title at Phoenix Raceway on 8th November, with 4.08 million watching as the driver crossed the finish line.

That race achieved an average 3.09 million Total Audience Delivery (TAD), up 18 per cent on the 2.58 million viewers who watched last season’s Phoenix playoff race.

Greenville-Spartanburg led all markets for the 2020 Nascar Cup Series on NBC and NBCSN with a 4.2 local rating, followed closely by Charlotte and Knoxville, which both recorded 4.0 ratings.