Nascar launches new OTT platform with NBC Sports

North American stock car series unveils dedicated motorsports streaming service.

Nascar launches new OTT platform with NBC Sports

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Nascar, the North American stock car-racing series, has teamed up with US broadcaster NBC Sports to launch a dedicated motorsport over-the-top (OTT) service.

The new live and on-demand streaming platform, TrackPass, will launch on the NBC Gold OTT service next month, and will provide access to live motorsports events and archive footage and documentaries, including Nascar practice and qualifying sessions but not live races.

Subscribers will have the option of watching exclusive live race coverage from the American Flat Track motorcycle series, select events from the ARCA Menards US stock-car series, as well as the Nascar Whelen Modified Tour and live International Motor Sports Association (IMSA) events.

NBC Sports’ coverage from the Nascar Cup Series and Nascar Xfinity Series qualifiers and practice sessions will also be included as part of the service, which will be available on connected devices via the NBC Sports website and official app.

Nascar president Steve Phelps said: “The launch of TrackPass on NBC Sports Gold is a significant step forward in both our commitment to grassroots racing and the evolution of our direct-to-consumer strategy.

“By partnering with NBC Sports, we can deliver more high-quality content to fans who have passionately followed their favourite racing series via FansChoice.tv, while increasing product availability and reliability.”

Sam Flood, NBC Sports’ executive producer, added: “Our partnership with Nascar on TrackPass on NBC Sports Gold is a win for racing fans across the US, from four-wide action at super speedways to two wheels sliding across dirt tracks.”

The new direct-to-consumer (DTC) service builds on FansChoice.tv, NBC Sports’ existing streaming web platform that delivers content from Nascar, the IMSA, and the American Flat Track series.

Subscribers will be able to access the new TrackPass service for US$4.99 per month or US$44.99 per year, while other price offerings include series-specific sub-packages for select motorsports.

For example, the Nascar practice and qualifying sessions on offer packages are also priced at US$2.99 per month or US$19.99 per year, while the American Flat Track package will have a US$1.99 per month or US$10.99 per year introductory rate for 2020. Existing FansChoice.tv subscribers will receive an introductory free trial.