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Nascar’s Garage 56 entry at this weekend's centenary edition of the 24 Hours of Le Mans will be the subject of a documentary, which will air on Prime Video.
Confirmed:
- Documentary will air exclusively on Prime Video in 240 countries and territories
- Garage 56 series being produced by Nascar Studios
- Nascar’s Tim Clark, Matt Summers, Amy Anderson, and Tally Hair will serve as executive producers.
Context: Nascar ventured into the world of docuseries last season with its unscripted ‘Race for the Championship’ show. The ten-episode series followed the 2022 season, showing that the stock car racing series was acutely aware that it required an answer to Formula One’s Drive to Survive. The agreement with Prime Video gives Nascar access to a broader international audience, especially apt considering this is the series first appearance at Le Mans in 47 years.
Comment: Matt Summers, managing director for entertainment marketing and content development at Nascar, said: “The Next Gen car has been a game changer in Nascar, and bringing it to an iconic international stage like Le Mans during Nascar’s 75th anniversary season is a monumental moment for our sport.
“We’ve had cameras rolling behind the scenes throughout the entire journey, and we can’t wait for fans around the world to come along for the ride thanks to this amazing partnership with Prime Video.”
Coming next: Nascar is looking to maximise its visibility off the back of its special entry into Le Mans. This is yet another step towards boosting its global profile, which includes the holding of an international summit in London on 16th June to discuss its future plans. This also may not be the first announcement in conjuction with Amazon, with reports indicating a summer package of Cup Series races may be carved out for the streaming giant next season.