US stock car racing series Nascar has updated its free-to-play mobile gaming app to feature the eNascar iRacing esports series, with updated fantasy and prop betting integration.
The Finish Line platform’s esports-focused relaunch forms part of an expanded partnership with Penn Interactive, a subsidiary of Penn National Gaming, which became Nascar's gaming partner in February. The deal will also see integrations from Penn-owned media outlet Barstool Sports added into the platform.
The eNascar iRacing Pro Invitational Series, created to keep fans engaged during the coronavirus pandemic-enforced shutdown, has picked up good traction. US broadcaster Fox Sports drew 900,000 viewers for the inaugural race, the most-watched esports broadcast in national history.
The new deal also sees Penn serve as the title sponsor of the upcoming race event from the virtual Dover International Speedway on 3rd May, using the inventory to promote the eNascar Finish Line app.
“During this time of uncertainty, eNascar has provided sports fans around the world with an exciting form of sports entertainment that is helping restore some normalcy to the weekend,” said Scott Warfield, Nascar’s managing director of gaming.
“Now, courtesy of our partners at Penn Interactive, fans can foster an even deeper connection with the new series and have even more incentive to tune into eNascar on Fox and FS1.”
The app is available to download on iOS and Android devices and will also give users a chance to win a US$5,000 jackpot by accurately predicting the top two finishers and the highest finishers across the esports series’ six different groupings of four drivers.
The eNascar iRacing series continues on 5th April with a race at the virtual Bristol Motor Speedway, and will be available to watch live on FS1, the Fox Sports app, and Nascar's own digital platforms.