US stock car racing Nascar is set to introduce live in-car camera streams for its Cup Series races, starting from the upcoming race at Kansas Speedway.
This new feature will be available for free as part of Nascar Drive, the sanctioning body's cross-platform digital hub for live race-day video, real-time stats and information.
Fans can choose any driver's in-car camera feed, beginning at this weekend's playoff race at Kansas Speedway. The full-field in-car camera streams will remain a free, ad-supported offering for the remainder of this season and beyond.
“Our goal is to deliver an immersive experience for the most passionate fans in all of sports, no matter where they are,” said Tim Clark, Nascar senior vice president and chief digital officer.
“We know the significant role second screens play in the overall viewing experience, so to provide live video from inside every car and alongside leaderboards, performance data, pit stats, live betting odds, and more is something we’re excited about.”
For several years, Nascar has offered live in-car streams for a select number of drivers each week across the Nascar Drive, mobile app and its social media platforms. Now, fans will have complete control over their full-field viewing experience with the ability to toggle between up to four streams at once. With a subscription to Nascar's Scanner product, fans can also listen to live audio from driver and team radio communications as well as the weekly radio broadcast.
“We’re fortunate to have tremendous people and partners who enable us to deliver this next-gen video experience to Nascar fans all over the world,” said Steve Stum, Nascar vice president of operations and technical production.
“It’s no small feat to introduce something as ambitious as 40 live-streaming cameras inside these cars as they race side by side at speeds upward of 200 miles per hour.”