Nascar ace Denny Hamlin pens deal with Shady Rays

Partnership to begin at Michigan International Speedway round.

Nascar ace Denny Hamlin pens deal with Shady Rays

Shady Rays

  • Hamlin to wear Shady Rays sunglasses at upcoming races
  • Sunglasses company to join Dominos, FedEx, Toyota on Hamlin's sponsorship roster

Nascar Cup Series driver Denny Hamlin has announced a multi-year endorsement deal with sunglasses brand Shady Rays.

Shady Rays join Hamlin's sponsorship roster of Dominos, FedEx, Toyota, Coca Cola and Jordan Brand. The financial terms of the agreement have not been disclosed.

Hamlin will wear a pair of Shady Rays sunglasses during race weekends, beginning at the Michigan International Speedway round on 22nd August.

“The Shady Rays' ‘live hard’ mentality is a great fit with my everyday lifestyle on and off the race track," said Hamlin. “Plus, Shady Rays are just what I look for in my eyewear as their shades are stylish, comfortable, and tough.”

Chris Ratterman, Shady Rays founder added: “The timing was right to take another step in the sport of Nascar and Denny Hamlin is the right personality for the brand.

“Not only is Denny a future hall of famer in racing, but he’s a great leader off the race track with all the other things he is involved with, from race team ownership to golf.”