Nascar has announced Craftsman, the tool manufacturer owned by Stanley Black & Decker, as the title sponsor of its Truck Series from 2023.
The company previously served as title sponsor between 1995 and 2008, and the Nascar Craftsman Truck Series will make its official return on 17th February next year.
Stanley Black & Decker has also been unveiled as Nascar's official tools partner, as well as provider of official tools for all series-owned and operated tracks on a multi-year contract. The company's tools will be utilised from the pit crews during the big race, to the teams responsible for constructing new racing facilities across the country.
No further details have been released about the financial terms or length of the deals. The previous contract with Camping World was worth a reported US$5 million a year.
“We celebrate the return of the Nascar Craftsman Truck Series with our customers, distribution partners, and employees,” said Doug Redpath, president of hand tools, accessories and storage for Stanley Black & Decker.
“From proud homeowners and homebuilders to auto enthusiasts and master mechanics, Craftsman has been the brand generations have trusted to get the job done. The Truck Series represents authentic, bold and proud drivers and fans, which embody the same characteristics of our Craftsman brand. We look forward to our return in Daytona in 2023 to reunite with our loyal fans as we begin this new chapter in Nascar history.”
Nascar Craftsman Truck Series title sponsorship includes exclusive brand integrations on vehicles, crew uniforms and tracks. The deal also includes the Triple Truck Challenge and Championship Race entitlement rights, with Nascar to serve as a platform to support the launch of new Craftsman products, as well as amplify seasonal promotions.
“Stanley Black & Decker is an innovative company that has a rich history in our sport and these new agreements connect our brands in an authentic and meaningful way,” said Daryl Wolfe, executive vice president and chief revenue officer at Nascar.
“We know Nascar fans are brand loyal and recognize how important tool performance is in racing. We are excited to see how this official partnership deepens the connection with our racing community while also bringing back Craftsman, the brand that started it all in the Truck Series.”
As an official partner, Stanley Black & Decker becomes a member of the Nascar Fuel For Business Council.