Nascar Canada has announced Tony Spiteri will fill the newly created role of general manager.
Spiteri will be responsible for growing all facets of the stock car racing organisation's operations in Canada, including its Pinty's Series.
Earlier this year, Nascar Canada extended its title sponsorship with Pinty's for a further five years, extending a partnership that begun in 2016.
Spiteri will be based out of Burlington, Ontario, and brings more than decades of experience in Canadian motorsport to the role. He most recently served as president and chief commercial officer of Freshstone Brands.
“Nascar has a strong dedicated fanbase in Canada and Tony is the right person to take our efforts to the next level,” said Chad Seigler, Nascar vice president of international.
“Tony’s experience and relationships in the industry will be invaluable in aligning our existing stakeholders and elevating the Nascar Pinty’s Series – and the entire sport – to the next level in Canada.”
“Nascar has a loyal foundation in Canada led by our coast-to-coast fans, teams, drivers and tracks in the Nascar Pinty’s Series,” Spiteri said.
“Working even more closely together, we can continue to grow our country’s largest racing series and continue to bring exciting side-by-side Nascar racing to even more audiences.
“I’m honoured to continue to build the Nascar Canada team with our full focus on growing our the sport.”