Nascar is set to release its new arcade-style racing game, Arcade Rush, on 15th September.
- Real-world Nascar tracks will be included with a cartoon spin
- GameMill Entertainment Gaming produced title made available across all major consoles and on PC
- Arcade Rush is being priced at US$49.99 (UK£39.21)
The project was first announced in June and, according to SBJ, a ‘substantiantal announcement’ is coming for console gaming, which implies further expansion in this sphere for Nascar beyond the Arcade Rush game.
Following the stock car racing series’ decision to expand its collegiate athletics sponsorship presence, this is a further indication of Nascar’s desire to engage with a younger demographic. The arcade sim will target a much younger demographic