Motorsport UK launches dedicated video platform

Platform will provide a combination of national competition livestreams and highlight videos.

Motorsport UK, the governing body for four-wheeled motorsport in the United Kingdom, has launched a dedicated streaming platform. 

Contract:

  • Motorsport UK TV will provide a combination of national competition live streams and highlight videos 
  • Content offering includes a series of Motorsport UK webinars, videos from British championships, as well as training and circuit guides 
  • Will eventually feature original content such as interviews, fitness masterclasses, technical guides, behind-the-scenes videos, plus equipment ‘unboxings’ and explanations
  • Motorsport UK TV positioned as a single destination for motorsport fans to access video content across multiple disciplines, such as British F4, British Rallycross and British GT

Context: The platform has been inspired by the Global Cycling Network, which has become the go-to platform for all cycling-related video content. 

Comment: Hugh Chambers, chief executive of Motorsport UK, said: “Motorsport UK TV is an exciting new internet platform that will bring our community even closer to every aspect of motorsport via the most dynamic media out there: video. We are thrilled to launch this breakthrough offering, which we hope will inspire and educate both existing and new motorsport fans. We think this will be a game-changer for the way fans and participants find and enjoy their motorsport content, while also extending the appeal of motorsport to newcomers.”

Coming next: This year alone, Motorsport UK TV is planned to include close to 175 livestreams, with all content being edited and managed by the communications team at Motorsport UK. 

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