- Hospitality company already has established relationships with WRC properties
- ESC CEO to remain at the company
- Deal adds to Motorsport Tickets' portfolio of F1, WEC, DTM
Motorsport Tickets has entered an agreement to acquire European Sport Communication (ESC), the official hospitality partner of the World Rally Championship (WRC).
As part of the deal, Motorsport Tickets will expand to provide VIP and corporate hospitality packages for WRC events.
ESC has been offering fans exclusive hospitality experiences since 1999, when it was set up by 1994 WRC champion Bernard Occelli. As part of the deal, he will remain with the company to assist the merger and work with Motorsport Tickets.
As the official hospitality partner of WRC, ESC has established relationship with properties such as Hyundai Shell Mobis, Citroen Racing, Peugeot Sport, Toyota Gazoo Racing, Michelin and Wolf Lubrications.
The deal sees Motorsport Tickets' add WRC to its portfolio of partner properties, which already includes Formula One, MotoGP, 24 Hours of Le Mans, Nascar, the Isle of Man TT, World Endurance Championship and DTM.
"After more than 20 years of strong and continuous growth, it is exciting for us to become part of a much larger organisation and we are proud to have gained the interest of a fast-growing global player like Motorsport Network," Occelli told Autosport.
"Our activities complement each other perfectly and our longstanding and trusted relationship provides a solid base and ideal conditions to join forces.
"Through our shared passion for motorsport and our common business strengths, both sides will swiftly benefit from synergies allowing for the pursuit of bigger business opportunities."