MotoGP teams up with Fanatics to enhance merchandise offering

Sports ecommerce specialist acquires series’ exclusive global contract.

MotoGP teams up with Fanatics to enhance merchandise offering

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  • Fanatics secures licence to create MotoGP apparel
  • Company deepens motorsport presence after extending F1 partnership last year

Dorna Sports, the owner of the MotoGP motorcycling series, has announced a long-term partnership with US-based licensed sports merchandise giant Fanatics.

The deal sees Florida-headquartered Fanatics acquire MotoGP’s exclusive global ecommerce rights, as well as obtaining the licence to create official apparel, which Dorna said will increase the range of merchandise available to fans.

The newly revamped online store has already launched, with the Fanatics-powered MotoGP website available in six different languages – English, Spanish, Italian, French, German and Japanese.

Fanatics already has a similar deal with Formula One, which was initially signed in 2017. The pair extended their collaboration in June of last year following a 40 per cent growth in sales in 2020. Fanatics’ expansive partnership roster beyond motorsport includes the National Football League (NFL), the National Basketball Association (NBA) and English soccer giants Manchester United.

“We're delighted to partner with Fanatics to revolutionise the shopping experience for our fans around the world,” said Marc Saurina, senior director of global commercial partnerships at Dorna Sports.

“The new store looks incredible and we look forward to working together on creating an even wider range of MotoGP merchandise, with something for every fan. With our sport enjoying such a global audience, Fanatics is the perfect partner for MotoGP thanks to their global presence and vast experience.”

Matthew Primack, senior vice president of international business development at Fanatics, added: “We’ll work closely with the great MotoGP team to create a comprehensive offering that will provide fans with the widest assortment of on-trend, quality merchandise.

“With our experience, global capabilities and passion to serve fans with the merchandise they want, when they want it, MotoGP fans will enjoy an assortment of quality products, wherever they are shopping in the world.”