MotoGP has extended its long-running anti-piracy partnership with Sportian, the sports division of Globant.
Contract:
- Partnership aims to remove up to 99 per cent of piracy across digital platforms
- Both parties will explore the incorporation of AI-powered technologies to maintain anti-piracy standards
Context:
Since beginning its anti-piracy partnership with Spanish soccer’s LaLiga, which is a co-founder of Sportian, over five years ago, MotoGP has been successful in tracking and removing illegal broadcasts across social media, apps, video-on-demand (VOD) services, search engines, and illegal streaming sites.
Going forward, the partnership intends to explore the integration of artificial intelligence (AI) and machine learning technologies to support the detection and categorisation of pirated content, which will aid the ongoing fight against audiovisual theft.
Comment:
“Globant Sportian has been a valuable partner in safeguarding our content over the last five years,” said Dan Rossomondo, chief commercial officer of MotoGP rights holder Dorna.
“Their technology and expertise have significantly reduced the impact of piracy on our sport, ensuring that our global audience continues to enjoy the most exciting sport on Earth through the official broadcasters who invest to create a top-quality viewing experience.
“Piracy is an ongoing threat affecting the live sports market, and we will continue investing in and partnering up with the best anti-piracy providers to tackle it. Globant Sportian is a point of reference in this area and we are excited to extend our partnership and continue strengthening the fight against illegal streaming.”
Coming next:
Over the next year, Sportian will continue to fine-tune its Piracy Guard service to adapt to emerging threats. This will provide proactive security assessments to detect and shut down new vulnerabilities that may emerge across the broadcast landscape, as well as leverage automation and predictive analytics to adapt to evolving piracy tactics.
Go deeper:
- Liberty’s €4.2bn MotoGP takeover: Answering the key questions and what it means for F1
- MotoGP 2024 season review: What is Liberty Media acquiring?
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