Dorna Sports, promoter of global motorcycling series MotoGP, has announced CryptoData Tech, a Romanian company that develops hardware and software cybersecurity solutions based on blockchain technology, will be the title sponsor of the Austrian Grand Prix until 2024.
CryptoData Tech claims to take an environmentally friendly approach to its cybersecurity solutions and says its flagship Wispr instant messaging platform will have a direct appeal to motorsport fans wishing to communicate without restrictions globally.
"We are incredibly pleased to start our partnership with Dorna Sports as we become the first Romanian company to take over title sponsorship for Grand Prix events," said Ovidiu Toma, co-founder and chief executive of CryptoData Tech.
"We share their commitment to innovation, and we want to show that blockchain technology can power positive initiatives for environmental change, for people, and the motorsport community on and off track, as it represents one of the most transparent and secure technologies with high applicability in various fields outside the crypto sphere.
"Therefore, technology and innovation are at the core of what we do, which strategically aligns with the sport of racing, and together we will create amazing experiences at the intersection of digital technologies and MotoGP."
Manel Arroyo, chief commercial officer for Dorna Sports, added: “We’re delighted to announce CryptoData as the title sponsor of the Austrian Grand Prix for the next three editions. MotoGP is grounded in innovation and invention, making this the perfect partnership.
"It’s fantastic to sign a three-event deal with CryptoData and we look forward to seeing them take top billing at the Red Bull Ring; one of the most spectacular backdrops on the calendar.”