MotoGP to launch AR lens on Snapchat

New feature on social media app will allow fans to design own helmets.

MotoGP is set to launch an augmented reality (AR) lens on Snapchat to give fans the opportunity to design their own helmets.

The new AR lens, dubbed MotoGP Lens, allows fans to see how they'd look as a rider with their own personalised helmet.

The AR Lens can be found on MotoGP's Snap Star account where the championship shares content. The new social activation comes after it was revealed in May, that MotoGP had reached 40 million followers across its digital channels, a 33 per cent increase from the previous year.

“Snapchat is a point of reference in the digital universe with an incredible platform, and we are proud to partner with them to create this MotoGP Lens,” said Manel Arroyo, chief commercial officer at series promoter Dorna Sports. 

“MotoGP is always looking for innovative ways to engage with our fans and offer new content formats for our global fanbase to enjoy, as well as to seek out new audiences and ways to grow our sport. This new MotoGP Lens ticks every one of those boxes. We're delighted to see it go live and very much look forward to seeing what fans create and share.”

Alejandro Arenas, international sports partnership manager at Snap Inc., added: “The MotoGP world championship brings 24 of the world’s best riders to battle across nearly every continent over a calendar of 20 races, creating some of the closest competition on the planet.

“It’s an immense privilege for Snap to help such a prestigious championship engage with their fans on a deeper level, thanks to our AR capabilities. MotoGP is a sports partner that always pushes the limits of creativity, much to the delight of their fans around the world.”

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