MotoGP and Animoca Brands agree four-race title-sponsorship deal

Partnership covers Australia and Aragon Grands Prix this season and two more in 2023.

MotoGP and Animoca Brands agree four-race title-sponsorship deal

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Dorna Sports, promoter of MotoGP, and Animoca Brands have announced a partnership which will see the metaverse specialist become title sponsor the races in Australia and Aragon this season, as well as two further events in 2023.

Animoca Brands became a partner of MotoGP in 2019, when it gained the rights to develop the first MotoGP non-fungible tokens (NFTs).

The two partners are also working on MotoGP Ignition, a competitive management and collectibles game platform based on MotoGP and that is part of the Revv Motorsport ecosystem of play and earn games. MotoGP Ignition is designed to deliver branded experiences centred around limited edition NFTs, with a platform where users can trade digital collectibles, as well as taking part in a card-based fantasy sports or sophisticated racing manager games.

MotoGP Ignition’s NFT collection and marketplace are available now, with the gaming experiences to be rolled later this year. 

Marc Saurina, senior director of global commercial partnerships at Dorna Sports, said: “We’re very happy to welcome Animoca Brands as the title sponsor for Aragon and Australia this season, and two more events in 2023. We're very happy to take our collaboration to new heights – from the digital world to the track. We look forward to seeing our partnership gain even more exposure as Animoca Brands headlines at these events.”

“We are incredibly pleased to deepen our partnership with Dorna Sports as we take over title sponsorship for MotoGP Grand Prix events,” said Yat Siu, co-founder and executive chairman of Animoca Brands.

“There is no more distinguished brand in the world of professional motorcycle racing than MotoGP, and we are proud to provide our sponsorship and inclusion into the Revv Motorsport ecosystem.”