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- Partnership set to run for remainder of 2021 season
- DraftKings to launch free-to-play pool at 27th June event
DraftKings has announced that it will become the sports betting partner of Michael Jordan’s 23XI Racing Nascar team and their driver Bubba Wallace for the remainder of the 2021 season.
While DraftKings is already the official betting partner of Nascar, this new deal will allow the company to connect with fans in new ways.
As part of the deal, 23XI Racing and DraftKings will collaborate on a multi-platform social media content video series, featuring race previews.
Additionally, DraftKings will launch a free-to-play pool ahead of the company's debut as the primary sponsor on Wallace's number 23 Camry on 27th June. Custom prizes, such as signed Wallace merchandise, will be available to win.
"As we continue to build the foundation of 23XI Racing, it’s important for us to add brands that align with our values both on and off the track," said Steve Lauletta, interim 23XI Racing president.
"DraftKings is a leader in sports technology and entertainment and a company that we were able to add to our already stellar list of sponsors who’ve joined us in our first year.
"Adding DraftKings allows us to bring unique experiences to our fans as we continue to grow our reach showcasing our team to fans outside the Nascar platform, as well as work together in support for social justice and other inclusion, equality and belonging efforts."
The partnership will debut at Nascar's inaugural Circuit of the Americas race on 23rd May.