Getty Images
- Crypto.com to receive branding across hospitality and fan zone
- Race branded as Formula One Crypto.com Miami Grand Prix
The Miami Grand Prix has announced a new nine-year partnership with Crypto.com that sees the cryptocurrency firm take on title sponsorship of Formula One’s new US-based race.
The Grand Prix will be branded as the Formula One Crypto.com Miami Grand Prix, with the new main partner gaining extensive marketing inventory across the race weekend.
Crypto.com branding will also be highly visible across two of the new race’s event sites, the Cypto.com Terrace hospitality area and a Crypto.com Fan Zone.
This partnership is the first deal struck for Formula One’s inaugural Miami Grand Prix, which will take place at the Hard Rock Stadium site between 6th and 8th May.
Crypto.com already has an significant involvement in Formula One, as the cryptocurrency company became the series’ sprint race partner in 2021 as part of a five-year, US$100 million partnership.
“We are excited for our long-term title partnership with Crypto.com,” said Jeremy Walls, senior vice president, chief revenue officer of the Hard Rock Stadium and the Miami Grand Prix.
“We share their commitment to innovation and will apply those high standards to the fan experience at the Formula One Crypto.com Miami Grand Prix. This will be an international event and we look forward to growing together on a worldwide scale.”
Kris Marszalek, co-founder and chief executive at Crypto.com added: “Building on our global partnership with Formula One, we are thrilled to be the first commercial title partner of the Formula One Crypto.com Miami Grand Prix in the city that is fast becoming the crypto centre of the US.
“Technology and innovation are at the core of what we do, which strategically aligns with the sport of racing, and together we will create exciting experiences at the intersection of Web3 and Formula One Racing.”