Getty Images
The Mercedes Formula One team have signed a multi-year partnership with messaging platform WhatsApp.
Confirmed:
- Followers of the team will be given exclusive opportunities through the platform
- WhatsApp becomes Mercedes' official messaging partner
Context:
In September, Mercedes were an early adopter of the new WhatsApp Channels broadcast feature, enabling them to share with fans behind the scenes experiences, insights, and the realities of preparing for race weekends and fighting for podiums. The partnership was announced exclusively via the team’s WhatsApp channel.
Comment:
Toto Wolff, chief executive and team principal of Mercedes, said: “WhatsApp plays a critical role in communications across everything we do at Mercedes-AMG F1. From coordinating our operations, sharing ideas, and supporting one another through the journey of each season, it brings the team closer together. It also helps accelerate the speed of communication and decision-making across the organisation.
“As two innovative and forward-thinking brands, I can't think of a more natural partnership. We look forward to working with WhatsApp and bringing the breadth of our stories to life in innovative and original ways.”
Coming next:
The partnership got underway at last weekend’s Las Vegas Grand Prix and will take in the season-ending Abu Dhabi Grand Prix on 26th November, before embarking on its first full campaign from 2024.