The Mercedes Formula One team have signed a multi-year partnership with Nuvei ahead of the 2023 season.
Contract:
- Nuvei logo to appear on helmets, overalls and team apparel
- Montreal-based company will also launch marketing campaigns featuring Lewis Hamilton, George Russell and Toto Wolff
Context: The deal adds to Mercedes' recent tool supply agreement with Einhell, which will also appear on the team's uniforms as well as the 2023 car.
Comment: “Nuvei has a reputation as a leader in its field with a global footprint,” said Toto Wolff, team principal and chief executive of the Mercedes Formula One team. “It’s dedication to performance excellence through innovation aligns with our values, so we’re looking forward to a successful period working closely together as we share the Nuvei brand with our global audience and find more similarities between our approaches to success.”
Consequence: Nuvei's branding will be visible when Mercedes' 2023 car is launched on 15th February, with activations to be rolled out across the length of the deal.