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McLaren Racing has agreed a partnership with learning and development platform Udemy across its full racing portfolio.
Confirmed:
- US brand to be official learning and skills partner across F1, IndyCar, Formula E and Extreme E
- Company to offer Udemy Business licences to McLaren to provide learning and development opportunities across the organisation
- Branding to feature on the team’s Formula E cars and the helmets of Formula One drivers Lando Norris and Oscar Piastri from 2024
- McLaren to also activate Jack Daniel’s partnership at Las Vegas Grand Prix with enhanced branding.
Context:
This is Udemy’s first venture into motorsport, with the move encompassing many different markets thanks to the variety of McLaren Racing’s portfolio. The San Francisco-based company has a focus on upskilling and improving performance, as well as providing comprehensive learning and development opportunities to help individuals achieve better personal and business outcomes.
Elsewhere, the McLaren Formula One team will display enhanced branding as part of their Jack Daniel’s partnership for this weekend’s Las Vegas Grand Prix. The focus will be on the brand’s ‘Make it Count’ campaign, which will feature digital content with Norris and Piastri, American music artist Metro Boomin performing live and embedding with the team, and increased Jack Daniel’s branding across McLaren touchpoints.
Comment:
Daniel Gallo, chief people and sustainability officer at McLaren Racing, said: “We are thrilled to welcome Udemy to the McLaren Racing family. Here at McLaren, we believe that our people are our biggest advantage, and we are proud to have Udemy on board to support our team’s upskilling journey.
“We are excited to further unify our racing series alongside Udemy, while giving our people the opportunity to develop and grow.”
Coming next:
The learning and development partnership with Udemy kicks off for the start of the 2024 season, while the enhanced visibility for Jack Daniel’s will be active for the duration of the Las Vegas Grand Prix, taking place from 16th to 18th November.