McLaren Racing secures Smartsheet partnership

Enterprise platform gets branding inventory and integration into the team's infrastructure.

McLaren Racing secures Smartsheet partnership

Getty Images

  • Smartsheet's platform, Brandfolder, to manage fan engagement
  • Smartsheet to receive branding on team's cars, driver suits and pit crew

Formula One team McLaren Racing has announced a new multi-year partnership with dynamic enterprise platform Smartsheet.

The deal, which is set to commence at the Sao Paulo Grand Prix, will see Smartsheet become the team's official technology partner.

As part of the agreement, Smartsheet's technology will be integrated into McLaren Racing's infrastructure to improve the team's digital transformation. Additionally, McLaren Racing will utilise Smartsheet's platform, Brandfolder, to manage fan engagement and race operations.

Furthermore, Smartsheet will receive branding on McLaren Racing's MCL35M race cars, pit crew overalls, its pit wall inventory and the race suits of drivers Lando Norris and Daniel Ricciardo.

"We’re delighted to partner with Smartsheet, a brand which shares our ambitions in striving for excellence built on a foundation of teamwork and integrity," said Zak Brown, chief executive of McLaren Racing.

"Technology is vital to everything we do, and Smartsheet’s technology will help us drive our digital programmes to a new level and enable us to implement systems that will positively impact our racing operations.

"We look forward to seeing the Smartsheet brand represented on our McLaren cars this weekend and in the future on the global stage of Formula One.”