- Pair have worked together since 2005
- Hilton to receive branding on McLaren's MCL36
Formula One team McLaren Racing have announced a multi-year extension to their long-running partnership with global hotel chain Hilton, extending a partnership that dates back to 2005.
As part of the latest agreement, Hilton will continue providing rooms for McLaren's travelling team at race locations globally. In addition, Hilton's branding will continue to feature across McLaren's car.
The deal will also see the pair continue to create content for McLaren's social media channels. These branded activations have proved popular with the recent 'Ride to School with Lando' campaign accumulating more than two million views on the team's Instagram account.
"We are delighted to extend our partnership with Hilton, a long-standing and supportive partner of the McLaren Formula One team," said Zak Brown, McLaren Racing chief executive.
"Hilton is a global brand which excels in providing the best experiences across travel and adventure for its customers. As part of the partnership, we will continue to produce collaborative campaigns that bring together our aligned approach to travel and experience for customers and fans around the world."