McLaren partners with Circle K for F1’s Canadian GP

Convenience store operator's branding will be displayed on cars and garages during race weekend.

McLaren partners with Circle K for F1’s Canadian GP

Getty Images

Circle K, the global brand of Couche-Tard, a Canadian multinational operator of convenience stores, has partnered with the McLaren Formula One team for the upcoming Canadian Grand Prix.

This agreement comes as Formula One stages its first race in Montreal since 2019, as the last two editions of the race had to be cancelled due to the pandemic.

In the days leading up to the practice sessions and the race on 19th June, the brand will hold special outdoor pit-stop challenges at select Couche-Tard locations in Montreal and will surprise and delight its followers with exclusive content and a contest on social media.

ʺThe Canadian Grand Prix is a beloved and premier event that draws millions of viewers and fans globally so this partnership with McLaren is the ideal backdrop to showcase our global Circle K brand and our shared love for speed, convenience, and world-class mobility innovationʺ says Melissa Lessard, head of marketing for North America at Couche-Tard.