McLaren Racing appoints Steve Atkins as CCO

Atkins will start with the Formula One team on 1st December 2022.

McLaren Racing appoints Steve Atkins as CCO

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McLaren Racing has announced the appointment of Steve Atkins as its new chief communications officer.

He will start with the motorsport outfit on 1st December 2022 following the conclusion of his current role at English soccer giants Chelsea.

Atkins brings 30 years of communications and PR experience to the team and will report directly to chief executive Zak Brown.

“We are very excited to welcome Steve to the McLaren Racing leadership team as our new chief communications officer,” said Brown.

“Communications has never been more important as we look to achieve our ambitious growth plans.

“Steve is a fantastic leader and brings a wealth of communications experience from sport and government that will prove invaluable in helping us maximise opportunities and navigate any challenges.

“He has a proven track record of delivery in some of the toughest environments. I know he will be a great fit with the team and look forward to him joining and helping us create an exciting future for McLaren Racing.”

Atkins added: “I am delighted to take up the position of chief communications officer at McLaren Racing, an iconic global brand with a unique heritage and outstanding core values.

“I look forward to working with the hugely talented staff across this storied brand’s five race teams to deliver best in class communications for McLaren and its partners.

“As it heads towards its 60th anniversary, McLaren Racing still pushes tirelessly for greater success and seeks to find the advantage and competitive edge in everything it does.

“I’m thrilled to be joining such an ambitious, innovative and impressive organisation.”