McLaren Racing have announced a multi-year partnership with the OKX cryptocurrency exchange as a primary partner of its Formula One and esports teams from this weekend's Miami Grand Prix onward.
The relationship with OKX will support the team’s global fan experience, providing fans with exciting opportunities and product innovations to bring fans closer to the action.
The partnership unites two global brands who value innovation and accessibility, with McLaren’s fan engagement programme always evolving to bring people closer to the team.
From the 2022 Miami Grand Prix, OKX branding will be carried on the McLaren cars, on the helmets of McLaren drivers Lando Norris and Daniel Ricciardo, and team kit, as well as McLaren Shadow team kit.
“We are thrilled to announce this primary partnership with OKX ahead of the Miami GP,” said Zak Brown, chief executive of McLaren Racing.
“In a rapidly evolving field, OKX is a long-established crypto brand that brings innovation, analytics and accuracy to accomplish great things.
“The first-ever Miami Grand Prix is the perfect occasion for us to launch this significant partnership, through which we will collaborate with OKX to take our fan experience to all new levels.”
Haider Rafique, chief marketing officer of OKX, added: “The McLaren brand stands for everything that is great about F1. Speed, reliability, and performance are at the core of any top-class crypto trading platform.
“We innovate on our platform every day, ensuring the highest trade execution speed to our users, requiring ‘pit-like’ team collaboration and instincts.”