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McLaren Racing has announced K-Swiss, the Los Angeles-based footwear brand, is set to be an official partner of its Formula One team from 2023 in a multi-year deal.
K-Swiss has nearly 60 years of heritage in creating footwear and will enter Formula One for the first time with McLaren to evolve its presence and reach new consumers globally. The partnership joins two brands with a strong history in their respective fields with an emphasis on elevated performance.
McLaren and K-Swiss will create a bespoke performance-based footwear collection, designed to be worn by McLaren pit crews and engineers at race events globally. The two brands will also collaborate on a footwear and limited apparel collection which will be available to consumers.
The team will work with K-Swiss to activate at tentpole moments globally, including key races on the Formula One calendar.
“It is a pleasure to welcome K-Swiss to the McLaren Racing family and Formula One,” said Lindsey Eckhouse, director of licensing, ecommerce, and esports at McLaren Racing.
“We are excited to work with a brand which has such a strong heritage and can provide our team with footwear that is reliable with a focus on performance while looking fantastic. I can’t wait for the release of the collection.”
Dave Grange, international brand president, K-Swiss, added: “We are honoured to be part of this exciting new and multi-year partnership and are looking forward to be joining McLaren on the racetrack.
“Each brand boasts a heritage that reflects the other’s, replete with perseverance, innovation, and excellence. We hope that with this new partnership we develop a new base of loyalists and extend our legacies further.”