McLaren F1 team to run dynamic branding in all 2023 sessions

Seamless Digital debuted display innovation at 2022 US GP.

The McLaren Formula One team are set to run Seamless Digital's dynamic branding technology at every event during the 2023 season.


  • Technology was initially trialled at last year's US Grand Prix
  • Displays will be used for Google Chrome partnership

Context: The technology was introduced at last year's United States Grand Prix, but it could only be used during free practice sessions due to the additional weight it added to the car. However, it has now been cleared for use in all sessions for the 2023 session. The displays will rotate through different branding options for Google Chrome.


Coming next: This weekend's Bahrain Grand Prix on 5th March will mark the first time the technology has been used in a Formula One race.

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