British motorsport team McLaren have added data specialist company Splunk as their latest technology partner ahead of the 2020 Formula One season.
The deal sees Splunk capture data from across McLaren’s operations, including its Formula One cars, to help them accelerate performance development. It will do this by utilising its data-to-everything platform, which is able to investigate, monitor, analyse and act on data at any scale.
In addition, Splunk has secured branding of the McLaren Formula One team, including on the sidepod and cockpit surrounding of the MCL35 race car.
“Data is at the heart of everything we do at McLaren and in the competitive sport of Formula One, and Splunk’s platform will enable us to continue to draw meaningful insight that can be used to impact performance," said Zak Brown, McLaren Racing chief executive. “We are looking forward to working together as partners from the 2020 season and beyond.”
Doug Merritt, president and chief executive of Splunk, added: “From the production line to the race track, Splunk will help McLaren drive meaningful business outcomes by connecting all of their data at immense speed and at great scale.
“Performance is critical in the racing world, and it is no different in the world of data, which makes this partnership a great fit. I’m looking forward to the Formula One 2020 season and will be rooting for the McLaren Racing team across the globe.”
It is the second technology partnership for McLaren in as many days, having announced a multi-year partnership with artificial intelligence (AI) cyber-defence specialists Darktrace. The deals adds to a growing tech portfolio that already includes a tie-up with Unilever. Travel bag brand Tumi and FAI Aviation Group have also come on board as commercial partners ahead of the launch of the MCL35 car on 13th February.