McLaren F1 agrees Entain deal

Multi-year partnership starts with PartyCasino and PartyPoker brand promotion at Monaco GP.

McLaren F1 agrees Entain deal

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  • Entain brands get prime placing on McLaren’s halo
  • Collaboration to explore gambling safety messaging

Formula One team McLaren Racing has announced a new partnership with Entain brands, PartyCasino and PartyPoker.

The team has secured a multi-year deal with entertainment company Entain, which will see PartyCasino and PartyPoker sponsor McLaren from this weekend's Monaco Grand Prix onwards.

As part of the collaboration, Entain will explore safer opportunities in gaming and betting.

In addition, PartyCasino and PartyPoker will receive branding on the MCL35M's halo for the remainder of the 2021 season.

"Fan entertainment is a major focus for our team and sport," said Zak Brown, the chief executive at McLaren Racing.

"Like McLaren Racing, Entain brands such as PartyCasino and PartyPoker place a high importance on providing moments of safe and responsible excitement for their customers.

"We look forward to starting our partnership with Entain from this weekend’s Monaco Grand Prix and the activity we have planned together in creating moments of excitement for fans and customers."