McLaren bags up Tumi partnership

F1 team set to release branded luggage collection in late 2020.

McLaren bags up Tumi partnership

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The McLaren Formula One team have announced Tumi as their official luggage partner in a deal which coincides with the start of the 2020 season.

The contract will see the UK-based team provided travel essentials from the brand and a joint luggage collection launched towards the end of next year.

Tumi gains rights to team marks as well as access to McLaren’s digital and physical inventory.

Zak Brown, chief executive officer of McLaren Racing, said: “Travel and lifestyle are central to the sport of Formula One, so our new partnership with Tumi is perfect.

“Like McLaren, Tumi is constantly pursuing better in everything it does through optimisation and innovation.”

Meanwhile, Tumi president, Rob Cooper, added: “At Tumi, we pride ourselves on truly understanding our customers, as well as having the foresight to develop products that meet their evolving travel needs.

“We believe that partnering with McLaren to bring their cutting edge, lightweight technologies to a collaborative collection will support Tumi’s mission of providing high-performance solutions and innovative products that optimize the journey.”