Formula One's Las Vegas Grand Prix has signed a multi-year sponsorship deal with Aristocrat Gaming.
Contract:
- Company becomes official slot machine partner
- Precise length of the deal has not been confirmed
Context: With local organisers recently approving the closure of the strip for Formula One until 2032, the Las Vegas Grand Prix looks set to cement itself on the calendar for years to come. The initial contract has only been signed until 2025, but companies partnering with the event early are set to benefit from any further extensions.
Comment: Emily Prazer, chief commercial officer for the Las Vegas Grand Prix, said: “Introducing the F1 experience to a new city, it was crucial to partner with a local brand that shares our mission to enhance guest experience through innovation and technology, and also understands Las Vegas' unique market. Aristocrat aligns perfectly with our values and vision for the 2023 race, and we are excited for the start of what we believe will be a seamless partnership.”
Coming next: The Las Vegas Grand Prix will make its debut on the Formula One calendar as the penultimate race of this season on 18th November.