Lando Norris’ Quadrant inks deal with Elgato

AV tech company to supply driver’s gaming and lifestyle brand with streaming equipment.

Lando Norris’ Quadrant inks deal with Elgato


  • Deal marks Quadrant's first partnership since inception
  • Gaming and lifestyle brand has grown to over 350,000 subscribers since November 2020

Lando Norris' gaming and lifestyle brand, Quadrant, has revealed its first partnership with audiovisual technology provider Elgato.

As part of the deal, Quadrant members will receive an updated video streaming setup, including green screens, capture cards, microphones, lighting products, mounting solutions and stream controllers.

Since its launch in November 2020, Quadrant has seen its YouTube fanbase grow to more than 350,000 subscribers and the combined fanbase of its members reach over three million.

"We are really excited to announce Elgato as Quadrant’s first major partner," said Jamie MacLaurin, chief sporting officer at Quadrant. "This is a brand that is synonymous with content creation and streaming across the globe and we are incredibly happy to have both their knowledge and experience on board.

"This partnership is a testament to the hard work put in by the team over the past ten months and we cannot wait to see what creative content this collaboration produces."

Tom Hildreth, senior partnerships manager at Elgato, added: "We are incredibly excited to be partnering with Quadrant. After following them closely since their formation at the end of 2020, they have shown they aren’t afraid to try new things and create unique, high-quality content.

"With a growing roster of talented creators, an engaged community and a strong brand, Quadrant is a team we are thrilled to be supporting and working with."