The IndyCar US open-wheel series has signed a multi-year deal with Advance Auto Parts to sponsor the checkered flag, while PPG has signed a title sponsorship deal with Texas Motor Speedway.
- Advance also becomes automotive aftermarket retail partner of IndyCar and Indianapolis Motor Speedway (IMS)
- Advance’s marks will be displayed on the iconic IMS Scoring Pylon and other digital boards during signature events
- The brand will also will team up with IndyCar on a unique social content series
- The length of PPG's deal with Texas Motor Speedway has not been confirmed, but the race will be known as the PPG 375
- PPG will get significant brand visibility and hospitality opportunities
Context: Advance is one the biggest auto parts brands in the US and brought in US$11 billion in revenue last year, up one per cent year-over-year (YoY). PPG is another endemic auto brand looking to leverage IndyCar's motorsport fanbase.
Coming next: The IndyCar season starts on the Streets of St. Petersburg on 5th March, before PPG adorns the second race of the season at Texas Motor Speedway on 2nd April