IndyCar has confirmed record viewership in 2023 on Comcast-owned US network NBC.
- Two per cent increase in viewership compared to 2022
- Most watched season of IndyCar since 2011
- Third consecutive year of audience growth for the series
- Most streamed season on record, led by Peacock’s coverage
Half of the season’s 16 races averaged more than one million viewers, tying last year for the highest mark since 2008. NBC’s 13 races posted a total audience delivery of 1.47 million viewers, up four per cent from last year’s coverage on NBC.
The viewership increases come at a good time for IndyCar as it approaches the end of its current media rights deal with NBC, which is reportedly paying US$20 million a year. The series has hired Endeavor’s IMG Media division to consult on the sales process for the next cycle with a view to entering the market in Q4 this year.