IndyCar and NTT extend title sponsorship

Japanese telecommunications company has been the series’ lead partner since 2019.

IndyCar and NTT extend title sponsorship

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  • NTT to retain role as official technology partner
  • Extension will see IndyCar continue to develop its digital offerings

American open wheel racing series IndyCar have announced a multi-year partnership extension with their entitlement sponsor, NTT.

The Japanese telecommunications company has been IndyCar's title sponsor since 2019 and is also the official technology partner of the series, the Indianapolis 500 and the Nascar Brickyard weekend.

During their partnership, IndyCar and NTT have developed an enhanced digital experience for fans at the track and at home.

NTT has, and will continue to develop digital fan experiences using its smart solutions platform. This includes NTT Smart Venue, the artificial intelligence (AI) optical detection technology that allows teams to get a better understanding of possible scenarios during a race weekend.

In addition, NTT has helped IndyCar to develop its data strategy, allowing fans to engage with live, on track data to get an enhanced user experience. NTT has also worked on the development of the IndyCar app, embedding live, in-car cameras and new video feeds for fans to engage with, as well as upgrading the IndyCar fantasy league.

"With world-class technology and innovation, NTT has helped take the IndyCar series to the next level," said Roger Penske, founder and chairman of Penske Corporation, the owner of IndyCar.

"Over the first two years as entitlement sponsor of the series, the dedicated team at NTT has helped IndyCar become more efficient and effective through smart technologies.

"As our sport continues to grow by connecting with a new generation of fans, NTT helps take us down new roads by creating more engaging experiences through our shared digital platforms.

"We thank NTT for the long-term commitment to the IndyCar Series and the Indianapolis Motor Speedway, and we look forward to driving the future of our sport forward, together."

The 2021 IndyCar season continues with the 105th running of the Indianapolis 500 on 30th May.