- Every race to be streamed on Viaplay until 2024
- IndyCar part of expansive Nent motorsport rights portfolio
Nordic Entertainment Group (Nent), the Scandinavian-based media giant, has announced a three-year extension to its broadcast agreement with American open-wheel racing series IndyCar.
As part of the deal, Nent will continue to stream every IndyCar race in Sweden, Finland, Denmark, Norway and Iceland via its Viaplay pay-TV and over-the-top (OTT) service until 2024.
An addition for the new contract sees Nent add Poland, Latvia, Estonia and Lithuania to the broadcast partnership for the first time.
Alongside IndyCar, Nent has the rights to a wide motorsport portfolio covering the Nordic region, which includes Formula One, Nascar, W Series, MotoGP, Nürburgring 24 Hours, Ferrari Challenge, DTM, Formula 2, Porsche Supercup and Formula Renault Eurocup.
"Every week, Viaplay gives fans a front-row view of the world’s best motorsport on two and four wheels," said Peter Norrelund, chief sports officer at Nent.
"IndyCar’s European following continues to grow and Marcus Ericsson’s success this season has turbocharged Nordic interest.
"Extending our partnership with IndyCar for another three years is great news for Viaplay viewers in the Nordic region and our latest markets – and a perfect fit for one of the world’s fastest growing streaming companies."