IndyCar taps Spring Media’s StayLive for new global OTT service

‘IndyCar Live!’ to stream on-track action for those without access to series broadcast partner.

IndyCar taps Spring Media’s StayLive for new global OTT service

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  • Platform available for IndyCar Series and Indy Lights
  • Markets not covered by international broadcast partners able to live stream races

American open wheel series IndyCar has joined forces with live streaming platform StayLive, a subsidiary of Swedish sports agency Spring Media, to create a new global over-the-top (OTT) service.

‘IndyCar Live!’ will broadcast all on-track action in markets where the series does not have a contracted broadcast partner.

The platform will be offer both IndyCar Series and the Indy Lights developmental series sessions, based on territorial rights deals.

The service will also stream qualifying and practice sessions for fans outside the US and Latin America. On race day, markets that are not serviced through IndyCar international broadcast partners will be able to stream the race live, uninterrupted and commercial-free.

“In recent years, IndyCar has worked with its teams, sponsors and broadcast partners to create significant international growth,” said Michael Montri, vice president, IndyCar promoter and broadcast partnerships.

“With athletes representing 14 nations and partnerships extending across major countries and continents, the NTT IndyCar Series and our developmental series, Indy Lights Presented by Cooper Tires, are truly global products.

“Spring Media and IndyCar Live! will help to drive even more growth and awareness as it provides a new way for fans without previous access the opportunity to view our thrilling race weekends. IndyCar Live! is an ideal way to expand our reach.”

Ahead of its 2022 season, which began on 27th February, IndyCar confirmed it would be broadcast in more than 200 territories over the course of the 17-race campaign. The series also revealed that its opening race in St Petersburg, Florida averaged a total audience delivery (TAD) of 1.4 million viewers on NBC and streaming service Peacock – its most watched season opener in 11 years.