IndyCar and IMS enter Imperial Supplies partnership

Distribution firm branding to feature on scoring pylon at IMS.

IndyCar and IMS enter Imperial Supplies partnership

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  • Deal with IMS to begin immediately, IndyCar in 2022
  • Imperial Supplies to host large-scale hospitality during deal

Imperial Supplies, a distributor of fleet maintenance and shop supplies, has agreed a multi-year deal with IndyCar and Indianapolis Motor Speedway (IMS).

The partnership with IMS is set to begin immediately, ahead of IndyCar's Indianapolis 500 event at the track on 30th May.

The partnership with IndyCar, however, is set to begin at the start of the 2022 season.

As part of the deal with IMS, Imperial Supplies branding will feature on the scoring pylon at IMS and in public address announcements.

In addition, Imperial Supplies will have the capacity to host large-scale hospitality during IMS events for the duration of the partnership.

"We look forward to working with Imperial and its dedicated, knowledgeable staff,” said Adam Gonzales, senior director of partnerships at IMS and IndyCar. "Imperial’s expertise and efficiency will help IMS and IndyCar manage their maintenance programs year-round."

“Imperial is excited to partner with Indianapolis Motor Speedway and IndyCar and to connect with this passionate racing audience," added Victoria Tylinski, vice president of marketing and digital commerce at Imperial Supplies.

"With speed and agility as defining traits of both companies, our brands partner extremely well together."