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- IndyCar and IMS digital content archive to be housed on Imagen's Pro platform
- Content to be made available to media, teams and promoters
- Parent company Penske Entertainment will have full content management control
Penske Entertainment, the owners of the IndyCar series and Indianapolis Motor Speedway (IMS), have announced a new agreement with media management platform Imagen.
As part of the deal, IndyCar and IMS' digital content archive will be made available through Imagen's Pro platform.
This platform will feature IndyCar and IMS media, including imagery, video, audio and news content, all of which will be made available to the media, teams, promoters, and broadcast and corporate partners.
Imagen Pro will also allow Penske Entertainment full control over storing, tracking and managing the IndyCar and IMS digital content libraries on the platform.
"Digital assets are essential to help tell the stories that continue the growth of the IndyCar series and Indianapolis Motor Speedway," said Allison Melangton, Penske Entertainment's senior vice president.
"The cloud-based Imagen Pro platform makes it easy for media, race teams and partners to find and access this content quickly and efficiently from any connected device while also providing us with many tools to build and manage our library and track its usage."