- Tie-up covers remaining races on this year’s calendar
- Deal secures Caesars with first on-site presence at IMS
The Indianapolis Motor Speedway (IMS) has struck a partnership with Caesars Entertainment, which sees the casino operator’s sportsbook arm become the official sports betting partner of the iconic racing circuit and this month’s Indianapolis 500.
The agreement makes Caesars Sportsbook a sponsor for the remaining IMS races on the 2022 calendar, starting with the GMR Grand Prix on 14th May.
Also included in the pact is the opening of the first exclusive betting lounge at the circuit, available to Caesars Sportsbook app users, which will offer an elevated viewing experience, live entertainment and branded giveaways.
Additionally, Caesars Sportsbook gets access to IMS logos and marks, digital and social media assets, as well as various exclusive VIP speedway experiences for its users at the circuit available through the company’s Caesars Rewards programme.
Caesars has also secured race day exposure through video board placements, PA announcements and programme advertisements.
“The Indianapolis Motor Speedway and the Indy 500 are iconic American sports traditions,” said Eric Hession, co-president of Caesars Digital.
“Partnering with one of racing's most iconic venues and 'The Greatest Spectacle in Racing' provides our customers with unique experiences through Caesars Rewards. This will be an impactful partnership for us that builds upon our commitment to the state of Indiana alongside the investments into our resorts and the communities they serve.”
J Douglas Boles, IMS president, added: “We're extremely excited about this partnership with Caesars and believe their on-site presence – which is a first for our storied facility – will give fans a new opportunity to engage with the on-track action at the 'Racing Capital of the World'.”