Nascar outfit Hendrick Motorsports have extended their deal with liquid and powder coatings supplier Axalta until 2027.
The five-year renewal will see the firm act as William Byron’s primary sponsor for 14 Cup Series events each season, beginning in 2021.
Under the terms of the deal, which is estimated to be worth a significant eight-figure sum, Byron’s No.24 car will feature Axalta’s award-winning Sea Glass paint.
“It’s difficult to put into words what Axalta has meant to our company,” said Hendrick Motorsports owner Rick Hendrick. “They took a chance on us nearly three decades ago and it’s been an incredible relationship ever since.
“Axalta and the No.24 team are synonymous, so it’s fitting to see that connection solidified for the next eight seasons. We are truly fortunate to continue this great partnership far into the future.”
The multi-faceted partnership is now in its 28th full season and will see Axalta continue to operate a 36,000-square-foot customer experience centre for Hendrick outside Charlotte, North Carolina.
“Our partnership with Hendrick Motorsports goes beyond signatures on paper,” added Wade Robinson, managing director of global motorsports at Axalta. "We consider the entire Hendrick organisation part of our family and the foundation of our legacy in racing.
“Knowing that our companies will continue to collaborate well into the future is a remarkable feat. We’re proud of the work and accomplishments that our companies have achieved together.”