The Haas Formula One team have partnered with performance apparel brand TravisMathew.
Contract:
- California-based company will be Haas' official travel kit and luggage supplier
- Team to be supplied with branded items from TravisMathew
Context: TravisMathew becomes the latest American brand to sign up with Haas, following a deal with Chipotle that will focus its activations around the US Formula One races.
Comment: Guenther Steiner, team principal of Haas, said: “Obviously it’s great to add another American brand to our partner portfolio but more importantly, it’s great that as a team we’ll be traveling the world this season fully outfitted in products known for their trusted quality, style and comfort. Our travel kit has to perform, especially with the demands of a 23-race calendar, and I know it’s important to our team members to look and feel good when traveling from race to race.”
Coming next: TravisMathew's new position will be utilised for the first time this week as the team's travel out for preseason testing in Bahrain, before the circuit hosts the season opener on 5th March.