Haas F1 team pen Chipotle Mexican Grill deal

American fast food chain signs up for 2023 season.

Haas F1 team pen Chipotle Mexican Grill deal


The Haas Formula One team have signed a partnership with Chipotle Mexican Grill.


  • Partnership will focus on digital activations
  • Season-long deal signed

Context: Chipotle becomes the latest American sponsor for the only US team on the Formula One grid, with the most notable deal so far being MoneyGram's 'US$20 million-a-year' title sponsorship.

Comment: Günther Steiner, team principal of Haas Formula One team, said: “Having another major American brand join us means our home races are going to get that much busier, but it’s a brilliant opportunity to reach new audiences across the States, a key objective for all within Formula One today. Our partnership will also extend beyond the racetrack, with both organisations caring deeply about local communities and charity projects – there really are no limits to what we can achieve together”

Consequence: The American fast food chain will focus its activations around the three US races: the Miami Grand Prix on 7th May, the US Grand Pix on 22nd October, and the Las Vegas Grand Prix on 18th November.

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