Haas F1 team to partner with Palm Angels

Italian brand becomes American racing team's official entertainment curator.

Haas F1 team to partner with Palm Angels

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The Haas Formula One team have announced Palm Angels as their official entertainment curator for the 2023 season.

The Italian brand will receive visibility across the team's car, driver racesuits, and garage, as well as across owned digital channels.

The partnership will have a specific focus on the Miami, Italian and Las Vegas Grands Prix.

“I’m excited to welcome Palm Angels to Haas F1 Team and I know it’s a partnership that will bring a totally different dynamic into the Formula 1 paddock,” said Günther Steiner, team principal of the Haas Formula One team.

“As a brand, Palm Angels has enjoyed tremendous growth in a short space of time and it’s not been afraid to do things its own way – not unlike Haas F1 Team. We share that synergy and that disruptive nature coming into established industries.

“The Palm Angels line is based on quality and craftsmanship, a desire to produce the best, and that’s our focus too competing in Formula One, it’s an obvious alignment between our two companies. More importantly, I know we’re going to have a lot of fun and engagement promoting this partnership – it’ll be a creative and collaborative relationship a bit different to what’s gone before”.

Francesco Ragazzi, Palm Angels' founder and creative director, added: “Our identity lies in multiplicity, and I believe in Palm Angels being essentially a perspective onto things, a diverse but precise point of view. Curation is the right way to define my approach and I do often use an image to describe what we do: many different things that magically come together by the simple fact of being one next to the other.

“The partnership with Haas F1 Team will allow us to delve into both the material and the immaterial, creating a synergy based on optimism and dynamism. These qualities define both Palm Angels as a brand and Haas F1 as team. I completely adhere to the belief that speed is an expression of everything positive. We’ll move across different media, and I am sure we will all have great time together.”