- Maui Jim to receive website and social media branding
- Drivers to wear sunglasses at events across season
Formula One team Haas has announced a new partnership with eyewear brand Maui Jim.
As part of the deal, drivers Mick Schumacher and Nikita Mazepin will wear Maui Jim's sunglasses in the Formula One paddock, as will other members of the team.
Additionally, Maui Jim will receive branding across all Haas platforms, including at the track and online via the team's website and social media channels.
"Maui Jim, as a global brand and an innovative leader in their field, are a very welcome addition to our partner line-up," said Guenther Steiner, team principal at Haas.
"Their sunglasses are naturally stylish, but more impressive is the investment they make into their technology and how that then reflects into the quality of the product available to the consumer.
"With a global reach and a passion for performance, the synergies between what they do as a brand and what we do as a team competing in Formula One – well, it’s a perfect match and we’re delighted to welcome them to the team."
The 2021 Formula One season continues on 27th June at the Red Bull Ring in Austria.