The Haas Formula One team have announced a collaboration with OpenSea, the peer-to-peer marketplace for non-fungible tokens (NFTs).
The company becomes the official NFT marketplace partner of the American-owned team, and it will work with Haas in producing a collection of branded NFTs.
The OpenSea logo will also be visible on the Haas cars. No financial terms or the length of the deal have been disclosed.
“NFTs have the incredible power to unlock new experiences and give us a canvas to bring people together around the things they love in new ways,” said Shiva Rajaraman, vice president of product at OpenSea.
“We're looking forward to bringing innovative collections to life with the Haas F1 Team, building new experiences for their community of dedicated fans, and providing new ways for everyone to get even closer to the action.”
“We’ve waited to find the right partner in the NFT space and in OpenSea we’ve found exactly that,” stated Guenther Steiner, team principal of Haas Formula One Team.
“It’s going to be exciting for us to take our first steps into the NFT environment and engage with OpenSea’s passionate community. We have some fun ideas how we can do things differently. To be guided by OpenSea on our collections and fan engagement opportunities, we know we’ll be in good hands as they’re not only connected to all the key players but they’re an industry leader with innovation at the forefront of all they do.”